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Fleet FAQ? Fleet Safety & Risk Management

Q. I’ve been directed to create a fleet safety policy. Where do I even start?

A. There are a number of steps you can take to create an effective, driver-oriented fleet safety policy that will cut risk, save collision costs, and increase productivity.


Here’s how to do it:


• Make sure that there’s top-down commitment to safety: Without the support of senior leadership, there’s little hope that a safety policy will be taken seriously by rank-and-file employees. It’ll be considered nothing more than lip service.


• Bring in outside help: A specialist fleet safety provider, such as CEI, can be a key expert and ally in helping you create a program that gains support of leadership and resonates with drivers.


• Make policies people-centered: Make sure the policy doesn’t come at the expense of the driver’s well-being.


• Make policies clear: Policies must be communicated effectively — and it must be clear how the policy is in the driver’s best interest. A highly punitive policy will not only fail to get driver buy in, but will likely increase turnover — affecting the bottom line.


• Treat the safety policy as a living document: A safety policy should never be considered a one-and-done activity. Instead, it should be revisited regularly and updated when necessary, with a particular focus on motivating drivers and holding them accountable for reckless behavior.

Expert Bio

Answered by : Brian Kinniry

Senior Director, Strategic Services

As a 14-year CEI veteran, Brian Kinniry is the driving force behind the company’s product strategy and development. His senior leadership position, deep product knowledge, and familiarity of client needs provides Brian with the strategic insights necessary to deliver technological advancements that disrupt the fleet industry and provide value to CEI’s fleet clients and their drivers.

As a 14-year CEI veteran, Brian Kinniry is the driving force behind the company’s product strategy and development. His senior leadership position, deep product knowledge, and familiarity of client needs provides Brian with the strategic insights necessary to deliver technological advancements that disrupt the fleet industry and provide value to CEI’s fleet clients and their drivers.

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