Photo: Getty/Creative-Touch

Photo: Getty/Creative-Touch

Over the past decade, telematics technology has increasingly become a crucial tool in the fleet toolbox. It has provided transparency into every aspect of fleet operations from vehicle health to driver behavior, driving efficiency, and bottom-line savings. 

While a fleet and its company may be hard pressed to come up for a reason not to implement a GPS tracking solution, the decision to add this game-changing technology shouldn’t be taken lightly or rushed. Here are the four steps that you can take today to lay a foundation for a successful telematics implementation. 

#1 Identify Your Technical Fleet Needs

Even with about 45% of U.S. fleets using a telematics solution, according to Deloitte research, this doesn’t mean that your organization must jump on the technological bandwagon.

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Work with company stakeholders and decision makers to determine if the challenges facing your organization warrant implementing a telematics solution. With its extensive functionality from routing to vehicle health diagnosis to the ability to remotely manage field personnel, it is likely telematics will be a fit to help you address your fleet and even your organization’s most pressing operational pain points. 

During this initial step, however, it’s important to prioritize the problems you want to solve. This will help you zero in on how you will address them. For example, if you want to cut fuel expense, it may be through a combination of idle reduction and monitoring driving behaviors running in parallel with rigorously enforced policies and comprehensive training.

Remember, telematics is not a panacea. It is simply one of many tools available to fleet managers, and should be used in concert with every technique and technology appropriate to meet a challenge head on and solve it.

Knowing what challenges you need to address will help narrow down the field of providers to those that are the best fit for your organization.  

#2 Research Providers

When you begin your research, the first thing you’ll learn is that there are many providers on the market today. This is why it is crucial to both identify your challenges and take time to evaluate telematics providers. Not every telematics provider is created equal, and not every provider will be the right partner to help you solve your problem. 

Beyond having a technological compatibility, it’s important to choose a partner whose business principles align with your vision. Fundamentally, your goal should be to choose a partner with an established reputation and proven ability to provide consistent coverage, innovative solutions, and an ability to grow with you as the needs of your organization evolve and new technologies are made available.

While it might be tempting to make your choice based on price alone, it can be risky to settle on a low-cost fleet tracking system that could result in the need to switch providers, replace solutions, and re-start a lengthy (and expensive) implementation process.

An established provider may cost more initially, but the investment is sure to pay off through benefits, including reliable and ongoing customer training and support, a progressive mindset that inspires innovation, the ability to offer the latest solutions, and a proven track record that gives you peace of mind.

Read more about Choosing a GPS Tracking System.

#3 Take the Solution for a Test Drive 

Before making a final decision, ask the provider to either perform a comprehensive demonstration for you, your team, company stakeholders, and drivers to determine if the solution will:

  • Meet the needs of the fleet and the company: Does the solution solve the challenge the fleet is trying to solve today?
  • Is user friendly and intuitive: Is it easy to use by drivers and back-office personnel alike? Is there training available?
  • Has display and reporting features that are relevant to the day-to-day needs of the fleet and the company: Can reports be customized? Are they created automatically or do they need to be created manually from raw data? 
  • Is reliable and robust: If the solution goes down, will the provider support it?
  • Has the functionality to integrate with other fleet management solutions: How will the telematics solution interface with the company’s other fleet management and office solutions?

If possible, you may want to consider doing a pilot your top two or three provider finalists using a small, randomly selected, but statistically significant number of your vehicles. The pilot should be designed specifically to address one or two of the specific challenges your fleet is facing, e.g., idling or harsh acceleration, during a period that’s long enough to get relevant data. 

Review the results of the pilot to identify if the solution addressed your specific challenges, if it identified any other areas of inefficiency, and how well the provider supported the product, your drivers, and back-office staff.

During this period, you should also ask the provider for customer references who will honestly discuss their experience with the solution and the provider. You should also read online reviews and check with the better business bureau for any complaints against the provider.

Doing your due diligence before implementation is crucial for long-term success. 

#4 Plan for the Future

Meeting the challenge of today is important, but you have to anticipate the needs of tomorrow. This is why it is crucial to plan for the future, including:

  • Anticipating growth of the fleet
  • Growth of the business
  • Changes in business goals and direction

You’ll need to make sure that your finalist providers can scale up with you. Do they have the same resources (or more) as your company to meet the demands of growth? Can they put you in touch with customers that have scaled up their operations? What were the challenges that company faced during this process and did the provider meet these needs?

From a business relationship perspective, does your provider have a future and in it for the long haul? This is an important question to answer, since it gets to the heart of the whether the telematics provider is the right fit for your operation. If you get a sense that the provider is simply trying to “move” product without supporting it and, more importantly, viewing its business relationships as anything more than transactional, you should probably look elsewhere for a solution.

A provider who is invested in its fleet customers for the long run will create a win-win environment for both provider and customer. 

Get Going and Keep Going

While you shouldn’t rush into implementing a telematics solution, at the same time the days of “wait and see” are over.

If you decide to delay, your competition likely won’t leveraging the real-time alerts, customized reporting, electronic record-keeping, automated scheduling and dispatch, route optimization, and other features that make telematics crucial for fleet operations and its company’s bottom line.

Originally posted on Automotive Fleet

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Staff Writer

Staff Writer


Our team of enterprising editors brings years of experience covering the fleet industry. We offer a deep understanding of trends and the ever-evolving landscapes we cover in fleet, trucking, and transportation.  

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