Perched atop the Smoky Mountains, with Smokin' Titan nearby as the kitchen and Traeger Grills were assigned, five media teams and one employee team from Nissan's Canton Miss Assembly Plant challenged a team of Nissan executives in a one-of-a-kind meat smoking competition – The Great Titan Meat Up.
Celebrity chefs and judges, Cory Bahr and David Rose, evaluated each of the six protein categories (chicken, pork, brisket, lamb, turkey, and ribs) and named Team Nissan the winner in five of the individual categories and best overall dish, with the lamb from Team PickupTrucks.com category winner and only successful challenger.
After 12-plus hours of chopping, marinating, grilling, smoking meat and enjoying the Tennessee sunshine, Team Nissan – led by Billy Hayes, division vice president, Nissan Regional Operations and three other employees, Tiago Castro, Kevin Yeoh, and Ari Schiftan – earned six of the seven possible awards. In the judging portion of the event, Team Nissan received high praise from celebrity chefs/event judges Cory Bahr and David Rose, who kicked off the event Friday night with the first-ever meal cooked on Smokin' Titan.
Of all the meats smoked on Saturday – categories included Chicken, Lamb, Brisket, Ribs, Turkey, and Pork – Team Nissan's "Chupacabra Chicken with Sanguinista's Revenge" earned 179/190 points, earning Team Nissan the prestigious title of The Great TitanMeat Up Champions.
Team PickupTrucks.com, comprised of Aaron Bragman and Christian Lantry, was the lone challenger able to out-cook the home team, prevailing in the Lamb category with their "Cherry Smoke Leg of Lamb with Alabama White BBQ sauce."
Having fun the day before, teams took the trucks off-roading as well.