CURT Group launched all-new websites for three of its brands. Curtmfg.com, ariesautomotive.com, and luvernetruck.com have been reinvented with a new mobile-responsive platform, simplified navigation, and enhanced vehicle lookup.
These three websites are now live and feature a bold, uncluttered design, improved functionality, and simplified taxonomy for a truly user-friendly experience. New product categories are more recognizable by everyone, from shop owners and installers to consumers. The bold drop-down menu provides a simple, straightforward path to our products, making it much easier for visitors to find the products they’re looking for.
Each category page has also been streamlined to be more product-focused, and we have added a new filtering system within each category. This gives users command of the page, allowing them to sort by size, weight, finish and more.
The next key area of focus was the vehicle lookup tool. In recent months, CURT Group has been taking great strides toward more comprehensive ACES / PIES data – the data recognized universally in the automotive industry. This refined data has been implemented with our new sites, along with a simplified, but more prominent, lookup menu. It is now easier than ever for our visitors to look up their vehicle by year, make and model and quickly find the parts that fit their vehicle.