Ford Motor Company’s commercial customers now have a new shopping resource designed just for fleet owners and operators.
The Ford Fleet app for iPad – now available at the Apple iTunes App Store – brings the full catalog of Ford and Lincoln vehicles to the tablet and, once downloaded, is accessible at any time without Wi-Fi or cellular connectivity.
The app was specifically designed with fleet customers in mind.
Users will find information about all Ford retail and commercial vehicles, including Transit Connect Taxi, Police Interceptor, trucks and vans, chassis and cutaways – information not available via retail brochures or Ford’s mobile website. Also included in the app is information about commercial lending, quality fleet care, Ford’s Business Preferred Network and a list of Ford fleet contacts.
“Fleet managers have very different needs from a retail customer,” said Kevin Koswick, Ford director of North American fleet, lease and remarketing operations. “In speaking with our commercial, government and daily rental fleet customers, they asked for a fleet-specific app that has more information than our printed pieces, is easily updatable and is something they can take with them on the go.”
Currently available for iPad, other mobile platforms may be rolled out based on user demand.