Photo courtesy of Toyota.
Toyota Motor Sales USA held its annual business meeting and product preview at the Ritz-Carlton, Laguna Nigel in Dana Point, Calif., June 17-19, 2015. More than 150 fleet professionals attended the product preview, which included commercial fleet managers and representatives from fleet management companies.
Opening day gave attendees an opportunity to test drive the complete lineup of Toyota vehicles, including the Mirai, the company’s state-of-the-art hydrogen fuel cell vehicle. Also on display was the all-new 2016 Toyota Tacoma, whose specifications and features were explained to attendees during the business meeting.
The theme of the 2015 fleet meeting was “Toyota Keeps on Rockin,” which was a hit with attendees, who were entertained by Toyota fleet executives making presentations in rock star garb. The closing night reception featured an air guitar contest and a singing preformance by former Drifter’s backup singer Jimmy Jones.
Originally posted on Automotive Fleet
Mike Antich
Former Editor and Associate Publisher
Mike Antich covered fleet management and remarketing for more than 20 years and was inducted into the Fleet Hall of Fame in 2010 and the Global Fleet of Hal in 2022. He also won the Industry Icon Award, presented jointly by the IARA and NAAA industry associations.
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