Attendees being briefed the automaker's 2016 product lineup. Photo courtesy of Ford.

Attendees being briefed the automaker's 2016 product lineup. Photo courtesy of Ford. 

Ford Motor Company held its 2016 model-year fleet preview at the Gaylord Texan resort in Grapevine, Texas, May 4-6, 2015.

The evening welcome reception was held at the Circle R Ranch, which included a genuine Texas rodeo. Approximately 1,000 people attended the event, including fleet customers representing commercial, government, and rental fleets from the U.S., Canada, and Puerto Rico, with some attendees coming from as far away as Saudi Arabia. A business meeting was held to update attendees on fleet initiatives and 2016 product

A product drive was held at AT&T Stadium, where attendees had the opportunity to test drive the automaker’s full lineup of the 2016 models. There were a number of driving events, such as a demonstration of F-Series trailering capabilities, a variety of performance driving courses, and a street drive.

The product drive also included the Lincoln Experience, with opportunities to test drive the MKZ, MKC, MKX, MKT, and Navigator. On display was the new Lincoln Continental concept car that was first shown the prior month at the New York Auto Show.

Originally posted on Automotive Fleet

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Mike Antich

Mike Antich

Former Editor and Associate Publisher

Mike Antich covered fleet management and remarketing for more than 20 years and was inducted into the Fleet Hall of Fame in 2010 and the Global Fleet of Hal in 2022. He also won the Industry Icon Award, presented jointly by the IARA and NAAA industry associations.

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