Safe Fleet announced that work truck industry veteran, Craig Bonham, has joined Safe Fleet as the new Vice President of Work Truck effective July 1. He will be responsible for driving accelerated growth in the Work Truck business unit which is an integral part of Safe Fleet’s Commercial and Passenger Transportation Group (CPTG).
As Vice President of Work Truck, Bonham will lead a dedicated team of individuals in sales, product development, engineering, and customer service to envision, develop, manufacture and distribute innovative safety solutions for the work truck market.
Bonham is a current National Truck Equipment Association (NTEA) board member and manufacturer trustee with an impressive track record of leading organizations through an aggressive transformation to deliver rapid sales growth and market share gains.
“Craig’s reputation for building mutually beneficial relationships, coupled with his extensive work truck industry experience, make him an ideal choice to lead Safe Fleet’s Work Truck business unit,” adds John Knox, president of Safe Fleet
Bonham joins Safe Fleet from Reading Truck Body, a leading manufacturer of vocational work truck bodies, truck equipment, commercial trucks, and service vans, where he was most recently the Vice President of Sales and Business Development. At Reading, he provided strategic guidance to drive significant revenue growth, strengthening the company’s leadership position in the U.S. Prior to Reading, he spent 10 years with America’s Truck Body Company. During his tenure there he was a high-performing Territory Sales Manager and was then promoted to Director of Sales, Training and Business Development. Previous to his time at America’s Truck Body, Bonham was General Manager at a multi-franchise automobile dealership.