PALFINGER announced the appointment of Keith Ball as regional sales manager - South Central for Omaha Standard Palfinger.

Reporting to Brian Heffron - national sales manager, Ball will be responsible for Arkansas, Louisiana, Oklahoma, and Texas markets, while working closely with PALFINGER's distribution partners and customers.

Ball comes to the company with more than 20 years of experience working directly with customers in the work truck industry. Of this experience, over a decade of his time has been devoted to PALFINGER's core products of service cranes, mechanics bodies, and crane bodies.