Leake Auction Company will utilize IronPlanet’s live auction technology for the auction house's upcoming Collector Car Auction.
The Tulsa, Okla., Collector Car Auction features more than 700 automobiles manufactured from as early as 1915 through 2016 and will be held June 10-12. IronPlanet provides Leake the ability to offer bidders the opportunity to preview the cars for sale online, place pre-bids prior to the auction, and follow the auction and bid in real-time during auction days.
“We are pleased to offer IronPlanet’s leading marketplace technology and marketing reach to allow bidders to preview and place bids online at Leake’s collector car auction,” said Jeff Jeter, president of IronPlanet. “This is the second auction where we have leveraged our more than 1.5 million registered users from around the world to create awareness and bring buyers to one of Leake’s leading collector auctions.”
IronPlanet collaborated with Leake earlier this year during a February auction.
“Even if you cannot make it to Tulsa in person, you can preview the cars online, place bids and get in on all the action leading up to the sale and, importantly, as the cars are selling live,” said Richard Sevenoaks, president of Leake Auction Company.