Work Truck Magazine — from Bobit Business Media, the world's largest fleet publisher — is responding to industry demand and increasing its frequency from six times to 12 times a year for 2016.
Work Truck magazine is the only reader-requested truck publication focused on the diverse needs of the class 1-8 vocational fleet market.
Over the last 10 years, Work Truck has grown from a circulation of 20,000 to a circulation of over 70,000. Since joining forces with ATA’s Light and Medium Duty Truck, Work Truck has emerged as the clear leader in the field of vocational truck and van fleet management.
The truck and van industry’s continual innovation in developing vehicles and products for fuel-efficient, telematics rich, and lightweight work fleets has meant an increasing need for up-to-the-moment information from a trusted brand, said Sherb Brown, vice president and group publisher.
"Fleet managers of all stripes trust the Bobit brand, which counts over 50 years of fleet publishing experience," said Brown. "BBM has the right media products for the right audience."
Each month Bobit titles in print, online, and on mobile platforms reach over 250,000 fleet decision-makers that operate over 2 million Class 1-8 vehicles. That reach extends to another 140,000 fleets weekly through email newsletters delivered to a database of truck fleet decision makers in industries such as construction, oil and gas services, retail services, pick-up and delivery, as well as many other vocational segments.
"BBM is proud to continue serving our fleet readers as well as provide critical marketing services and insights to our fleet industry marketing partners in print, online, and in person," Brown added. "With seven print magazines, nine fleet-related websites, over 20 email newsletters, along with six conferences and events, BBM is positioned to serve every facet of the fleet market."