Photo courtesy of Hyundai.

Photo courtesy of Hyundai.

The Hyundai Santa Cruz earned the title of Concept Truck of the Year at the 14th annual North American Concept Vehicle of the Year Awards in Plymouth, Mich., Hyundai announced.

The Santa Cruz was recognized at the Concours d'Elegance of America for its design, style, materials, technology, and success in the market and beat the Kia Trail'ster and Mitsubishi GC-PHEV.

"Hyundai's new Santa Cruz crossover truck concept is a modern take on the classic theme of one of America’s most-loved segments – the pickup truck," said Mike O’Brien, vice president of corporate and product planning for Hyundai Motor America. "Unlike some of the industry's past attempts to blend open bed utility with passenger car attributes, Santa Cruz delivers innovative functionality and flexibility in a compact, fun-to-drive package for a new breed of pickup truck buyers."

More than two dozen automotive journalists volunteered to be on the panel of jurors that selected the winners from a pool of 30 vehicles, which all had been introduced at this season’s North American auto shows.

Originally posted on Automotive Fleet