Reading Truck Body unveiled its revamped website: www.ReadingBody.com. Reading re-designed the site to create an engaging environment and enhance its customers’ complete brand experience.
New features include:
- Overall improved user experience, both in site structure and in content organization.
- Responsive design enabling easy reading and navigation for all devices ― desktop, tablet, and mobile.
- Expanded educational resources on topics like spec’ing a chassis or understanding how ship-thru programs work.
- Interactive features for many key products, as well as product comparison charts to aid in decision-making.
- Improved Customer Resource Center for registered users.
The announcement coincides with the company’s launch of its updated logo, which features the iconic Reading tailgate, supported by the new tagline, “No Body Better.” The tailgate has been part of Reading almost as long as the company’s near 60-year history. It is the unmistakable identifier of quality craftsmanship in work trucks.