Kinedyne officially announces its new “Value Alert” program, bringing customers limited-time promotions tailored to enhance their product experience. The program launched via retailer and e-mail communications last month with the first Value Alert for four free Corner Protectors in specially marked cartons of Kinedyne Winch Straps.
“Value Alerts are a way for us to thank our existing customers for their continued loyalty as well as showcase a tool or accessory that will maximize the usefulness of the product,” says Paul Wolford, VP of Sales and Marketing at Kinedyne. “For example, with our current promotion, the Corner Protectors work to extend the life of the winch straps by reducing wear and tear. They are a great add-on for any strap purchase to help reduce freight damage and improve one’s load securement.”
“The new Value Alerts also represent a fresh user-based approach towards Kinedyne promotions,” says Jessica Madden, Marketing Coordinator at Kinedyne. “Our goal was to develop a valuable promotion that would touch the drivers and fleet companies that use the products every day. We are excited about the launch and look forward to hearing the feedback from the trucking community.”