Despite experiencing an increase in orders for 2023-MY vehicles and record numbers for the new Super Duty, Ford Motor Company reported a 7.7% decrease in total October sales from 2021.
According to Ford's report, October retail sales saw a 21% decline from this time last year.
The F-150 Lightning recorded sales of 2,436, which is its best monthly sales performance since its introduction this year.
Orders opened for the 2023 Super Duty on Oct. 27 with over 52,000 total new orders placed in five days. The F-Series recorded total sales of 523,712 vehicles. Ford’s Maverick truck turned on dealer lots in just six days last month with sales up 123%.
“Ford continues to see strong demand for its vehicles, with orders for ’23MY vehicles up 134% over this time last year. The all-new Super Duty saw a record 52,000 orders in just five days," Andrew Frick, VP of sales, distribution, and trucks at Ford Blue. "The F-Series continued as America’s No. 1 truck, expanding its lead over our second-place competitor to more than 100,000 trucks this year. We doubled our electric vehicle sales. F-150 Lightning had its best monthly sales performance since launch.”