Ram Truck has announced the second phase of its “Built to Serve” trucks, which will honor the firefighters, police officers, and emergency medical service providers who serve or have served their communities.
The first installment honors the firefighter community. Production begins this month at the Sterling Heights, Michigan, assembly plant.
“After honoring each branch of the U.S. Armed Forces with our initial ‘Built to Serve’ models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities,” said Mike Koval Jr., Ram Brand chief executive officer – Stellantis. “Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
Each of the three main first responder services will be honored by Ram with two specially selected, unique low-volume exterior paint colors that evoke the spirit, mission, and history of that service. This firefighter-inspired Ram 1500 “Built to Serve” edition is offered in redline and diamond black exterior colors, with a black interior with orange accent stitching.
Ram 1500 "Built to Serve" trucks feature other unique interior and exterior features that set them apart, including a United States flag and a "Built to Serve" decal on each of the rear quarter panels.
"Built to Serve" trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels with a unique-to-the-edition technical gray finish. Body-color wheel flares also accent the exterior. Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.
Inside, the "Built to Serve" Ram trucks represent each of the three main emergency services, accented with unique, corresponding color stitching. The first installment of the second phase of “Built to Serve” trucks offers an orange accent stitching.
These new Ram models are also ready to display their owner’s first responder pride with “Built to Serve”-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches – flags, name tapes, or slogans – to personalize their "Built to Serve" truck. Front seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Ram 1500 "Built to Serve” editions also feature:
- "Built to Serve" instrument panel badge
- Lockable console storage (optional)
- Deeply bolstered performance cloth and vinyl sport seats
- Black onyx chrome interior trim
- All-weather rubber slush mats
Ram 1500 “Built to Serve” models are loaded with 4x4 Off-Road group content, including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Ram "Built to Serve Edition" packages are available on Big Horn models and in all body styles and all powertrains, and have a manufacturer’s suggested retail price (MSRP) of $46,625, plus $1,795 destination. The models go on sale in the spring of 2022.
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