Ram Truck announced the fifth and final installment of its “Built to Serve Edition” trucks will open for orders March 2021 with production slated for the second quarter of 2021 at its Sterling Heights (Michigan) Assembly Plant.
Ram is celebrating America's five land, sea, and air-based armed forces with “Built to Serve Editions” of its Ram 1500 1/2-ton pickup truck lineup. This fifth installment offers a maritime force-inspired theme with both Spitfire and Bright White exterior colors offered along with a black interior with orange accent stitching.
“We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These ‘Built to Serve’ models are just one way we honor those who have selflessly served our country,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “Whether civilian or military, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
Each of the five U.S. military service branches have now been honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch’s “Built to Serve Edition” models is offered in a new low-volume paint option exclusive to this program.
The “Built to Serve Edition” Ram trucks are offered in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black Crystal (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,250) and Billet Silver Metallic (1,500)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (750)
Ram "Built to Serve Edition" trucks feature other unique interior and exterior features that set them apart, including a United States flag and "Built to Serve" decal on each of the rear quarter panels.
"Built to Serve Edition" trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets a treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.
Inside, the "Built to Serve" Ram trucks represent each of the five military branches, accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone, or Orange.
These new Ram models are also ready to display their owner’s military pride with "Built to Serve"-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to personalize their "Built to Serve Edition." Front seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Ram 1500 "Built to Serve Editions" also feature:
- "Built to Serve" instrument panel badge.
- Lockable console storage (optional).
- Deeply bolstered cloth and vinyl Sport seats.
- Black Onyx Chrome interior trim.
- All-weather rubber slush mats.
Underneath the skin, each Ram "Built to Serve Edition" is ready for action, loaded with 4x4 Off-Road Group content, including:
- All-terrain tires.
- Electronic-locking rear axle.
- Hill-descent control.
- Front suspension skid plate.
- Steering gear skid plate.
- Fuel tank skid plate.
- Transfer case skid plate.
- Tow hooks.
- Heavy-duty off-road-calibrated front and rear shock absorbers.
Ram "Built to Serve Edition" packages are available on all body styles and all powertrains.
According to the U.S. Department of Veterans Affairs, approximately 7% of the U.S. population is an active member, reserve member, or veteran of the armed services.
As part of the "Built to Serve" initiative, Ram is bringing further attention to its volunteer initiative called Ram Nation. Ram Nation has been organizing grassroots volunteer events since 2015 and, through the launch of the "Built to Serve Edition" trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.