MFTA, a wholly owned subsidiary of MFTBC, will now handle all brand-related operations, including vehicles sales, marketing, product applications, distribution, dealer relations, parts and service, and will be the dedicated wholesale organization for Mitsubishi Fuso in the U.S. and Canada.
Established in 1985, MFTA has historically been the base of all Mitsubishi Fuso operations in
North America. Since January 2008, the brand's sales, marketing and distribution functions
have been handled through the Sterling Trucks organization of Daimler Trucks North America. (Both DTNA and MFTBC are part of the Daimler Trucks Division of Daimler AG.) Daimler had moved many of Fuso's U.S. administrative functions, including sales and marketing, from Orange Township, N.J., to the Sterling and Western Star headquarters in Redford, Mich.
In October, Daimler Trucks announced its future discontinuation of the Sterling brand in response to continuing depressed demand across the industry and structural changes in the company's core markets. With this development, Mitsubishi Fuso's sales, marketing, product application and distribution will transfer to MFTA.
More info: www.mitfuso.com
Originally posted on Trucking Info