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Fleet FAQ

Fleet FAQ? Data-Driven Fleet Management

Q. The fleet I manage is still operating and nearly full capacity, but we’re seeing some trends that are surprising us around harsh braking and other aggressive behaviors—are we misunderstanding our data? If we aren’t, what should we do about it?

A. As an experienced fleet manager, you likely aren’t misinterpreting the data. In fact, Geotab has seen similar trends over the past few months.

With congestion far less than it was pre-COVID-19, drivers may be more inclined to participate in risky driving behaviors, such as increased speeds, as they traverse nearly empty roads and highways. In addition, stress caused by increased delivery or service demands coupled with the worries about theirs and their loved ones’ health and safety could be a contributing factor.

Using this data to identify drivers who may need coaching will help to keep them and others on the road safer and more productive. If you’re noticing similar problems fleetwide, it may be worthwhile to review these safety issues with all of your drivers.

Remember—data is data, and it is an effective tool to help keep drivers safe and productive. But it is also important to note that safety isn’t a one-and-done activity, it requires ongoing monitoring, coaching and training, as well as revisiting and revising policies.

It is also important to check the connection and ensure proper installation of any aftermarket telematics devices if you are seeing a large spike in events and have consulted with the drivers.

Expert Bio

Answered by : Sherry Calkins

Associate Vice President, Strategic Partners

Sherry Calkins has been involved in the Fleet and Automotive industry for the last 21 years, working both nationally and globally. The first 10 years of her career began as a Fleet Administrator working in both government and corporate fleets, overseeing the entire fleet operations, ranging from acquisition, leasing, remarketing, maintenance facility's, fueling, alternative fuels, safety, and partnering with various vendors. Over the last 11 years, her career has been in SaaS based solutions offering software and data for fleets, OEM's and Tier 1 suppliers. Sherry has been involved in various Fleet committees and advisory boards, offering a range of knowledge and insight, training and speaking at national conferences. Her passion for the fleet industry is endless, along with her desire is to bring her energy, knowledge and experience to the industry and continue advancing corporate fleets worldwide. Sherry is currently an AFLA Board member and is the Vice-Chair for Fuels & Technology Committee with NAFA, and serves on the Board of Directors for GAVDA.

Sherry Calkins has been involved in the Fleet and Automotive industry for the last 21 years, working both nationally and globally. The first 10 years of her career began as a Fleet Administrator working in both government and corporate fleets, overseeing the entire fleet operations, ranging from acquisition, leasing, remarketing, maintenance facility's, fueling, alternative fuels, safety, and partnering with various vendors. Over the last 11 years, her career has been in SaaS based solutions offering software and data for fleets, OEM's and Tier 1 suppliers. Sherry has been involved in various Fleet committees and advisory boards, offering a range of knowledge and insight, training and speaking at national conferences. Her passion for the fleet industry is endless, along with her desire is to bring her energy, knowledge and experience to the industry and continue advancing corporate fleets worldwide. Sherry is currently an AFLA Board member and is the Vice-Chair for Fuels & Technology Committee with NAFA, and serves on the Board of Directors for GAVDA.

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Fleet FAQ? Data-Driven Fleet Management, Questions?

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