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Daimler Trucks North America Debuts Truck Bucks

January 22, 2014

Daimler Trucks North America (DTNA) has announced a new customer loyalty program for owner-operators and small fleets. Known as Truck Bucks, this loyalty program will be aimed at rewarding customers with parts and service specials at Freightliner, Western Star, Detroit, and Thomas Built Buses service locations.

Customers enrolled in Truck Bucks will receive discounts and special product incentives, according to the company. Specials will include discounts on select parts and services designed to introduce customers to the full breadth of DTNA’s aftermarket offerings. This program is designed to be customer-friendly with discounts applied at checkout without the need for coupons or further action by the customer.

Drivers can sign up for Truck Bucks online at www.mytruckbucks.com and at the Mid-America Trucking Show in March.

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