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Robert Bosch Tool Corporation & Ram Truck Brand Announce Strategic U.S. Partnership

February 6, 2013 - Press Release

Robert Bosch Tool Corporation and the Ram Truck brand announced a partnership at the 39th annual World of Concrete trade show naming Ram the "Official Truck of Bosch Power Tools and Accessories."

The manufacturer of professional power tools and accessories is launching the strategic U.S. alliance with Ram Truck to focus on the needs of the building and construction professional by delivering greater productivity in a package of best-in-class power tools and trucks. Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.

Christian Heine, president, Bosch Power Tools North America (left) and Bob Hegbloom, director, Ram Truck Brand (right), name Ram the "Official Truck of Bosch Power Tools & Accessories" today during the World of Concrete trade show. (PRNewsFoto/Bosch Power Tools)
Christian Heine, president, Bosch Power Tools North America (left) and Bob Hegbloom, director, Ram Truck Brand (right), name Ram the "Official Truck of Bosch Power Tools & Accessories" today during the World of Concrete trade show. (PRNewsFoto/Bosch Power Tools)

"At Bosch, we're committed to developing power tools and accessories that deliver uncompromising quality and reliability to our customers," said Terry Horan, President and CEO, Robert Bosch Tool Corporation, North America. "The Bosch team is truly excited to be working with a partner the caliber of Ram Truck. One thing that we've learned through the planning process is that our companies align well and complement one another."

The strategic combination of co-branded events and joint advertising will keep the Bosch and Ram brands top of mind with American tradesmen. The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.

"Ram trucks offer construction professionals a full line of vehicles that deliver best-in-class fuel economy, capability, cargo capacity and the lowest total cost of ownership," said Fred Diaz, President and CEO –  Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "A partnership with Bosch helps us further align with our customers' businesses and livelihoods. This partnership leverages the natural fit between the two brands to help us drive value for the customer."

DRILLNDRIVE National Sweepstakes
Now through February 28, 2013, consumers can enter the Bosch DRILLNDRIVE Sweepstakes (www.boschtools.com), giving one lucky winner a chance to hit the jobsite in style. One sweepstakes winner will be randomly selected to receive a Ram Truck with an approximate retail value of $50,000. Go to www.boschtools.com for more details.

Additional information about the Bosch Ram partnership will be available during the World of Concrete trade show, Las Vegas convention center, February 5-8. 

To learn more about the Bosch and Ram Truck brand partnership, please contact Bosch atwww.boschtools.com / 877-BOSCH-99 or Ram at www.ramtrucks.com /1-866-RAMINFO (1-866-726-4636).

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