Yokohama to Adjust Prices on All Consumer Tires March 1

FULLERTON, CA - Yokohama Tire Corporation announced it will increase prices by up to 8 percent on all of its consumer tires, which include passenger, performance, and light truck tires. The increase will go into effect March 1. There will be in-line adjustments, as well, which will be announced at a later date.

"The price increase is due to the continued escalation of raw materials, as well as other costs associated with the manufacturing and transportation of consumer tires," said Shawn Denlein, Yokohama director of sales, Consumer Products. "We will continue to concentrate on utilizing the latest technologies and operational procedures to produce the best products at competitive prices."

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes the dB Super E-spec^TM - the world's first tire to use orange oil to reduce petroleum - as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Tire Safety" section at www.yokohamatire.com.