MASSILLON, OHIO - Mike Masterson, star of the hit TV show "Verminators" and CEO of ISOTECH Pest Management, Inc., relies on efficient equipment to help him perform his job properly. That's why he turned to the experts at A.R.E. to create the ultimate pest control truck for his business - The A.R.E. Exterminator.
"Our trucks take a lot of abuse in the pest control industry, so we need equipment that is strong, reliable and functional," said Masterson. "A.R.E.'s truck caps and tonneau covers are high-quality products that I use on my entire fleet of ISOTECH trucks. We are excited to partner with A.R.E. to build the ideal truck for our team."
The A.R.E. Exterminator is a 2010 Toyota Tundra featuring A.R.E.'s CX Series truck cap designed for maximum utility and flexibility. The cap is made of fiberglass construction for a stylish, professional look, and includes side-access windoors, toolbox options and more.
"We designed the A.R.E. Exterminator to function like a work truck - with superior organization and easy access to gear - but to look like a show truck to represent Mike's company at the job site," said Bryan Baker, director of marketing, A.R.E.
The "Verminators" reality TV show follows the pest management professionals of Masterson's company ISOTECH as they rid homes of rodents, cockroaches, spiders, termites and more. Masterson, who has been in the pest control industry for more than 25 years, will drive The A.R.E. Exterminator to various job sites where his crew battles pests in homes, apartments and businesses. New episodes of "Verminators," currently in its second season, air Sundays at 9 a.m. ET/PT on the Discovery Channel.
A.R.E. and Masterson will debut The A.R.E. Exterminator at the PestWorld 2009 trade show, Oct. 26-29, in Las Vegas, Nev., in booth e235.
In the weeks leading up to PestWorld, A.R.E. will be installing several accessories to the truck, including a BedRug bedliner, BedSlide and a PrimeDesign AluRack. To watch the first product installation, visit:
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