Toyo Rated #1 Overall Brand for Medium Truck Tires

CYPRESS, CA – Toyo brand tires have once again been rated the #1 Overall Brand for Medium Truck Tires in Tire Review magazine’s annual Tire Brand Study of North American tire dealers. Toyo has received this ranking four years in a row and a total of five times in the seven years since the medium truck tire survey began.

Toyo scored number one in five out of nine categories — overall brand, retreadability, application coverage, fill-rate, and adjustment policy. Toyo also scored very well in product quality and product technology. Conducted by Babcox Research for Tire Review, this survey measures tire dealer opinions and perceptions throughout North America about the brands they carry and sell. As a part of the tire survey, dealers are asked to rate each brand of tires they carry on a one-to-10 scale (10 being highest) in a series of categories.

Toyo continues to introduce new tires for the commercial truck segment, such as the Toyo M154 ultra-premium, all-steel regional highway tire, and the Toyo M137 premium high performance steer tire for long haul, over-the-highway applications. Both the M154 and M137 were created using e-balance, Toyo’s new proprietary design technology, improved endurance, and improved resistance to irregular wear.

For more information, visit www.toyo.com.