Daimler Trucks North America Launches New Vehicle Team

REDFORD, MI – Daimler Trucks North America has established a new Light Commercial Vehicle Team, combining the resources of Sterling Truck Corporation’s Class 3-5 lines and Mitsubishi Fuso brand low cab-over engine (LCOE) operations in North America. This new Light Commercial Vehicle operation will be based in Redford, Mich., and will focus on the sales, marketing, product strategy, and distribution of the Sterling 360, the Sterling Bullet, and Mitsubishi Fuso Class 3-7 LCOE trucks.

This alignment allows Mitsubishi Fuso to take full advantage of the resources and synergies that come with being associated with the largest truck manufacturer in North America.

The new Light Commercial Vehicle group will be responsible for developing business with nearly 400 dealers: those that represent the Mitsubishi Fuso brand and the select Sterling dealers that sell the Sterling 360 and Bullet. A strong brand focus and respective dealer networks will be maintained in order to serve the unique needs of Sterling Trucks and Mitsubishi Fuso customers in North America.