FULLERTON, CA – Due to the continued record increases in the cost of raw materials and energy, Yokohama Tire Corporation said it will increase prices on its consumer tires up to 7 percent; medium-truck tires and light-truck commercial tires up to 4 percent; and Off-The-Road (OTR) tires up to 5 percent, effective Jan. 1, 2008. All three divisions will include in-line adjustments, which will be announced at a later date.

“In addition to raw materials, we’re also seeing record-high transportation and energy costs,” said Dan King, Yokohama vice president of sales. “Unfortunately, Yokohama’s pricing must reflect these costs.”
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