SAN FRANCISCO – Fans who tuned into the Major League Baseball All-Star Game watched a broadcast powered by biodiesel. FOX Sports used B-20, a blend of 20 percent biodiesel and 80 percent diesel, in all of its generators, satellite trucks, and other diesel equipment at its television compound in San Francisco, according to the Web site www.swnebr.net. And, the company has committed to using B-20 to power its broadcasts of the World Series, Super Bowl, the Bowl Championship Series, and other major events.

The move is part of the “Cool Change Initiative” introduced by News Corporation, the parent company to FOX Sports. The initiative is an attempt to reduce Fox’s carbon footprint to neutral by 2010.

Biodiesel was an easy decision for Fox because it works in the company’s regular generators without having to retool its existing equipment.

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