FARMINGTON HILLS, MI – The National Truck Equipment Association (NTEA) will be conducting a seminar for industry professionals who have marketing and/or marketing research responsibilities in their companies. The NTEA Market Research Seminar is Jun. 26, 2007, at the Embassy Suites Hotel Chicago–O’Hare Rosemont (Rosemont, IL).
The program will include how to:
- Identify types of research and select the right research methods.
- Work with company resources, federal government data, and NTEA market data resources for work trucks, tractor-trailers, application markets, fleets, and others.
- Choose the appropriate application market segment by Metropolitan Statistical Area.
- Collect, interpret, and analyze data and apply it to your firm’s product marketing plan.
- Understand the relationship between research and market planning.
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