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Sterling Introduces New Truck for Vocational Market

January 24, 2007

Sterling Truck Corp. has unveiled a new heavy-duty vocational truck specially developed for the construction and government markets. The Set-Forward Sterling truck features an updated look,
improved functionality and increased visibility, plus it's easier to maintain.
The truck was introduced at the 2007 World of Concrete in Las Vegas.
As the latest addition to the Sterling family of reliable work trucks, the Set-Forward Sterling is available in 101- and 111-inch BBCs.
Among construction trucks, the Set-Forward Sterling features a tough, sleek look, highlighted by a sturdy new chrome grille and chromed headlight bezels.
The hood's shape was designed with a 12 percent better sight range than comparable products. The hood also provides improved durability over fiberglass and boasts 20- and 25-pound weight reductions on the 101- and 111-inch models respectively. Plus, getting to the engine is easier with advanced hood access door openings of more than one foot and updated hood isolator guides that allow for better alignment and stability.
An additional maintenance feature on the Set-Forward Sterling is quick-change headlamps – headlamps are easily serviceable from the front of the vehicle without bezel removal.
An updated quarter fender allows a 111-inch BBC model with a vertical frame-mounted exhaust to hold up to 120 gallons of fuel. The 101-inch BBC model can hold up to 70 gallons.
The Set-Forward Sterling is now available for order from Sterling dealers throughout North America. To locate a Sterling dealer, visit or call (800) STL-HELP.

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