Work Truck Logo
MenuMENU
SearchSEARCH

Nissan Smokin' Titan Begins Road Trip Adventure

For the first time ever – Smokin' TITAN will be fully utilized and put to the test during a cooking competition in Pigeon Forge, Tenn.

by Staff
April 20, 2018
3 min to read


Nissan's Smokin' TITAN is fired up and ready to roll. The ultimate tailgating and barbecuing pickup truck, unveiled at The Work Truck Show 2018, has officially departed for a four-city tour en route to The Great TITAN Meat Up, where – for the first time ever – Smokin' TITAN will be fully utilized and put to the test during a cooking competition among media members and Nissan executives in Pigeon Forge, Tenn., April 27-28.

Ad Loading...

"Beginning as a TITAN XD King Cab straight from the Nissan Canton, Miss. Assembly Plant – where every TITAN and TITAN XD is assembled – Smokin' TITAN is a dream project vehicle for tailgating and barbecuing enthusiasts like myself, and I can't think of a better way to showcase it than at – and along the way to – The Great TITAN Meat Up," said Billy Hayes, division vice president, Nissan Regional Operations, and a brainchild behind the vehicle. "I am very excited to get out there and show the world what this truck can do!"

Ad Loading...

Following its departure from Idaho City, Smokin' TITAN will visit the following cities and locations along the way to the Great TITAN Meat Up:

  • April 21, 11 a.m. MDT – Roaming Buffalo BBQ, Denver

  • April 22, Noon CDT – Q39 BBQ, Kansas City, MO

  • April 23, 3 p.m. CDT – Salt + Smoke BBQ (Delmar location), St. Louis

  • April 24, Noon CDT – Central BBQ, Memphis

Check out a video all about the Smokin' Titan below: 

On April 28 in Pigeon Forge, Tenn., the heat will be turned up a notch at the Great TITAN Meat Up. With celebrity chefs, Cory Bahr and David Rose, serving as official judges, each of the competing teams will be challenged to out-cook a Nissan executive team led by Hayes, an outdoor cooking enthusiast. Hayes will be joined on his team by Brian Maragno, director, EV Marketing & Sales; Tiago Castro, director, Light Commercial Vehicles Sales & Marketing; and Kevin Yeoh, senior manager, Truck and Light Commercial Vehicles, Nissan Canada.

Competing against Hayes and his team will be five different media organizations, as well as a team from Nissan Canton Assembly – where Smokin' TITAN and all TITAN and TITAN XD vehicles are assembled. Teams include:

Ad Loading...
  • Team Nissan – Billy Hayes, Brian Maragno, Tiago Castro, Kevin Yeoh

  • Team Nissan-Canton (Chicken) – Randall Jenkins, Jerome Staten

  • Internet Brands (Turkey) – Aaron Cole, Charles Dyas, and Robert Yarbrough

  • Truck Trend (Brisket) – Sean Holman, Jason Gonderman, Brett Evans

  • PickupTrucks.com (Lamb chops) – Aaron Bragman, Christian Lantry

  • AutoGuide.com (Pork) – Craig Cole, Stephen Elmer, Ben Sanders

  • Annie A to Z, healthyfatchick.com (Ribs) – Annie Alvarez, Michelle Rosenberg    

Following a day of off-roading in the Tennessee hills in a fleet of Nissan TITAN and TITAN XD PRO-4X vehicles on Friday, April 27, competitors will attempt to smoke the meat of their choice to perfection in an all-day cooking competition on Saturday April 28. Competitors will be judged on a 100-point scale in categories such as Presentation, Creativity, Composition of Ingredients, Preparation and Flavor.

"Smokin' TITAN is the perfect vehicle for this one-of-a-kind event and I can't wait to get out to Pigeon Forge," said Bahr, who is Food Network's "Chopped!" champion, among a laundry list of other accolades. "But have no doubt about it – David (Rose) and I will show no mercy when it comes to judging this competition. Only the best will be crowned the Great TITAN Meat Up champion!"

More Operations

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Lauren Fletcher points toward the red-and-white Ringmaster of the Road soap box derby car. Bold text reads “Race Ready,” “Ringmaster of the Road,” and “Akron Bound.”
Operationsby Lauren FletcherJuly 31, 2026

Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2

The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.

Read More →
Chris Brown of Automotive Fleet and Lauren Fletcher of Work Truck pose beside a Soap Box Derby car in a Team Brown vs. Team Fletcher race graphic benefiting The Hourglass Foundation.
Operationsby News/Media ReleaseJuly 30, 2026

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships

Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.

Read More →
Ad Loading...
Lauren Fletcher stands against a dark blue background beside the headline “Fleets Run on Confidence.” Additional text reads “July 2026” and “Safety, Technicians, Leadership, Mixed Energy.”
Sponsoredby Lauren FletcherJuly 30, 2026

Fleet Confidence, Safety, and Smarter Risk Management Lead This Month

This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.

Read More →
Tina Kourakos smiles beside bold black-and-yellow Fleet Legends graphics promoting her spotlight interview on decades of fleet leadership.
Sponsoredby Lauren FletcherJuly 29, 2026

From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons

Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.

Read More →
Six WEX and Standard Fleet team members pose together in front of a WEX-branded backdrop, commemorating a business partnership or collaboration between the two companies.
Operationsby News/Media ReleaseJuly 29, 2026

WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers

This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.

Read More →
Ad Loading...
Work Truck Trucks, Tips & Tours YouTube thumbnail promoting Motive Atlas AI, featuring a rugged tablet displaying the Atlas interface with the headline, “Save Time with AI,” and a Truck Chat “Watch Now” button.
Operationsby Wayne ParhamJuly 27, 2026

Meet Atlas: Motive's AI Assistant for Fleets

Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
NTEA promotional graphic featuring the Federal Excise Tax Guide for the Work Truck Industry alongside the NTEA logo, highlighting a comprehensive guide to the 12% federal excise tax on work trucks, tractors, and trailers.
Operationsby News/Media ReleaseJuly 22, 2026

NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry

NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.

Read More →
Ad Loading...
Multi-level car carrier transporting white pickup trucks and sedans along a highway, illustrating commercial vehicle logistics and fleet vehicle delivery.
Operationsby News/Media ReleaseJuly 20, 2026

Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet

Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.

Read More →