Isuzu Commercial Truck Celebrates 25 Years in the U.S. Market
CERRITOS, CA - Isuzu Commercial Truck of America (ICTA) has celebrated the 25th anniversary of Isuzu trucks in the U.S. market with a ceremony at the American Truck Dealers (ATD) convention.

1st Isuzu KS-22 truck arriving in America in 1984.
CERRITOS, CA - Isuzu Commercial Truck of America (ICTA) has celebrated the 25th anniversary of Isuzu trucks in the U.S. market with a ceremony at the American Truck Dealers (ATD) convention. The first Isuzu truck, a KS-22, arrived in America in March 1984 with a retail price of $9,995. Still operational, the truck has been restored for display purposes.
Isuzu trucks have been the best-selling low cab forward brand in the U.S. every year since 1986. Of the 400,000 Isuzu-built diesel trucks sold in North America since their first arrival, more than 83 percent are still registered and in service today.
At the ceremony marking the event, Kazuya Igeta, President of ICTA said "Isuzu is proud of this milestone. It is an excellent match to Isuzu's worldwide heritage and commitment to quality."
Shaun Skinner, Executive VP and General Manger added, "Our success has come from not only a great product, but also the dedication of our U.S. dealers to support this line in order to deliver the lowest cost of ownership possible."
Isuzu low cab forward trucks are distributed through 205 Isuzu truck dealers and 350 GM W-Series dealers nationwide. Isuzu holds more than 70-percent market share of the total LCF market.
For more information or to request product information from a local dealer, visit www.isuzucv.com or call (866) 441-9638.
More Operations

Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
New Fleet Guides, Hidden Truck Wear, and Driver Fit Lead This Month
Our latest Truck Chat recap covers new Fleet Guides, hidden idling costs, driver fit, lighter-truck registration rules, and year-round technician appreciation.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Work Truck Takes Fleet Rivalry Downhill to Support Skilled Trades
Team Fletcher claimed a head-to-head win and second overall as Work Truck and Automotive Fleet helped raise $22,000 for the Hourglass Foundation.
Read More →From Ledger Books to AI Patti Earley Shares 40 Years of Fleet Lessons
Patti Earley, CAFM, shares what four decades in fleet have taught her about using data, building relationships, and listening to the people behind the vehicles.
Read More →
Finalists Announced for 2026 Transition Trucking: Driving for Excellence Award
Kenworth Truck Company, Fastport, and the U.S. Chamber of Commerce Foundation's Hiring Our Heroes program have announced the five finalists for the 2026 Transition Trucking: Driving for Excellence Award.
Read More →
Toyota West Virginia Celebrates Three Decades of Manufacturing in the Mountain State
Toyota West Virginia celebrated 30 years of manufacturing. Toyota assembles both engines and drivetrain components in West Virginia to support its North American operations.
Read More →
The Hidden Cost of Idling
A low-mileage truck can still be one of the fleet’s hardest-working and most worn assets. Engine hours, idle time, and duty cycle reveal what the odometer misses.
Read More →
Teletrac Navman Hires SVP of Operations & Enterprise Transformation
Teletrac Navman has appointed Alan Wiessbrod to its senior leadership team as senior vice president, operations and enterprise transformation. The company said he has a strong track record of delivering profitable growth and operational excellence.
Read More →
2027 GM Trucks, Technician Retention, and Fleet Lessons Lead This Week’s News
New GM pickups, technician retention, fleet leadership lessons, winter equipment, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
