Lack Of New Model Options Drives Used Mid-Size Pickup Prices

Currently, there are very few model options available in the mid-size pickup truck category, ultimately driving strong wholesale prices, according to Black Book data. 

According to Ricky Beggs, VP and editorial director for Black Book, mid-size pickups are showing strong price retention mostly because a lack of model options at new retail have driven up demand for the vehicles.

“Manufacturers shifted more production to the full-size pickups during the past several years, because of their profitability, versatility, and improved fuel economy, and they have not replenished models that were discontinued," Beggs said.

Here is the complete breakdown of value changes of used cars and mid-size Pickups (2007-2011):

Survey Highlights

• Used vehicles depreciated a very moderate -1.3% across all segments during June. However, the Midsize Pickups category saw very limited depreciation, with just a -0.7% monthly change for model years 2007-2011.
• The difference in depreciation is even more noticeable when the twelve-month depreciation rate is compared. Used vehicles overall have depreciated -13.7% during the last twelve months. However, Midsize Pickups have seen just a -5.1% change during the same time period. Average prices on Midsize Pickups currently stand at $15,630 compared with year-ago prices of $16,470. 
• The 2010 model-year Midsize Pickups saw particularly low depreciation over the last twelve months, with just a slight change of -3.7% from original prices.
• The fan-favorite Midsize Pickups category includes vehicles such as the GMC Canyon and Chevrolet Colorado (which currently are no longer sold as new), Dodge Dakota and Honda Ridgeline.

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