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Bridgestone, Shell Launch Lubricants Program

February 23, 2016

Bridgestone Americas and Shell Lubricants have launched the Nationwide Shell Lubricants program as part of an agreement between the two companies.

The program makes Shell Lubricants products, such as Pennzoil and Quaker State motor oils and Shell Rotella engine oils, available to the Bridgestone Affiliated Retailer Nationwide Network.

Bridgestone affiliated retailers that choose to enroll in the program will have access to the programs benefits, including competitive pricing, digital training resources, point-of-purchase marketing materials, promotions and an oil-selector tool.

“Shell Lubricants designed the custom Lubricants Program exclusively for Bridgestone affiliated retailers across the country to provide consumers with quality branded motor oil at competitive pricing,” said Rusty Barron, vice president of marketing for Shell Lubricants. “By enrolling in the program, affiliated retailers will have a wealth of information at their fingertips promoting quick access to the in-demand products they need to stock their shelves.”

Current Bridgestone Affiliated Retailer Nationwide Network members participating in the Shell Lubricants program will also be able to offer customers a national coupon and Spring Service Certificate.

The national coupon offers customers up to $10 off a qualifying Pennzoil motor oil change. Through the Spring Service Certificate, customers can save $15 off of a qualifying Pennzoil or Shell Rotella oil change.

For more information on the Bridgestone Affiliated Retailer Nationwide Network, tire and service retailers can visit

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