Coast to Coast International introduces a chrome grille overlay for the 2013 Ford F-150.

For 36 consecutive years, the Ford F-Series has been the undisputed champion in the dog fight that is the American pickup truck marketplace. With thousands of these trucks produced every year and even more resold, the challenge for F-150 enthusiasts has never been finding the right truck. The challenge instead, has been to make their F-150 emerge from the pack to satisfy that natural human compulsion to be distinct. When it comes to a vehicle’s appearance and style, there are two choices; pay significantly more to upgrade to higher-end models or purchase a lower cost trim level and upgrade using quality aftermarket accessories. Many dealerships utilize accessories to upgrade their vehicles’ appearance which helps turn inventory quicker and increase the slim margins in today’s market.

Coast to Coast International, with its line of CCI chrome trim accessories, has long been one of the more popular options that vehicle owners, restylers and distributors have turned to for quality aftermarket chrome accessories. And with the new 2013 F-150, they once again has delivered the goods, producing achrome grille overlay that is manufactured to snap directly on and over the existing OEM grille. Kurt Kruse, the marketing manager at Coast to Coast, commented on this long-anticipated part, “The Ford F-150 has been the most popular truck in the U.S. for a long time, and the 2013 is no different. With this new grille style, we would like to enhance the look with our best fitting grille overlay to date. The new CCI grille overlay compliments the style of the F-150 grille and upgrades the appearance of the vehicle’s trim level.”

With the price of upgrading to fully loaded models hovering in the thousands, aftermarket accessories are the choice for many new vehicle owners. There is very little doubt that this new CCI grille overlay will be very popular in a market craving for opportunities to stand out, while still balancing the check book.