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Data Points

Chart of prompted brand awareness via AF Research Department.

Does Telematics Branding Translate to Adoption?

We asked over 750 fleet professionals questions about the prevalence of each provider in the market and their brand recognition.

Graphic of medium-sized fleets via AF Research Department.

How Fleet Size Dictates Telematics Needs

When considering telematics adoption, medium- and large-size commercial fleets have very different needs.

Chart shows the percentage of the customer base for seven major telematics providers that realized ROI within six months. Each green bar represents the average of a provider’s customers.

Don’t Let Budgets Block Telematics

Fleets can no longer afford not to adopt telematics. The return on investment for fleets should be one of the key considerations when researching providers, and many of the leading providers boast impressive statistics.


Author Bio

Dylan Brown


Dylan Brown is a fleet researcher and regular contributor to on topics such as telematics, predictive analysis, fleet leasing, and brand identification.

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