The Number 1 Resource for Vocational Truck Fleets

Chatty Chassis

Instilling a Culture of Safe Drivers

January 29, 2018

by Lauren Fletcher - Also by this author

With an ever-present focus on fleet safety, working toward the elimination of crashes and incidents in your fleet is a top priority.

While technology can make a big impact, I believe one of the best ways to make progress toward the elimination of injuries and fatalities on the road is by creating a culture of safe drivers.

A safety culture is defined by OSHA as the “attitude, beliefs, perceptions, and values that employees share in relation to safety in the workplace.” 

There are several ways a fleet manager can work to create a strong driver safety culture. Just a few ideas include:

  1. Evaluate needs. What issues do you currently face? What is your goal? Reduction of preventable accidents? Reduction in harsh driving? Keep fleet’s needs in mind when creating your culture.
  2. Determine core values. Before you can create a culture of safe drivers, you must determine what your core safety values are. Use those values and your needs to create goals.
  3. Communicate. Be sure to consistently communicate the safe driving message during meetings, in written communications, and through signage.
  4. Work together. Creating a safety culture is all about teamwork and you want to ensure that everyone is on board for change and growth. Listen to team member concerns or suggestions and take appropriate action.
  5. Empower drivers. Make your drivers feel proud of being a safe driver.
  6. Reward drivers. Consider creating a safe driving program that rewards drivers for safe driving practices.
  7. Learn from past errors. If something isn’t working, don’t be afraid to try something new. Doing the same thing over and over again and expecting a different result is the definition of insanity. Don’t fall into that trap.
  8. Get started. One place many fleet managers get stuck is starting a program. Planning is great but the action is what makes things happen. You can always re-evaluate needs as issues come up, but if you never get started you will never realize results.

What have you done to build a safe driver culture at your workplace? Do you participate in any of the above or do you have other ways?

E-mail me and let’s chat!

Lauren Fletcher
Executive Editor, Work Truck magazine
[email protected]


  1. 1. Mildred Lee [ February 12, 2018 @ 08:53AM ]

    Great little blog! We’re actually an experienced safety group, called NEST (National Enforcement Safety Training) and believe our services offered, outweigh ANY in house safety director. We go out of our way to make sure the companies we have, have great scores, and minimal accidents. If you’d like to see the services we offer, you can review them here:

Comment On This Story

Email: (Email will not be displayed.)  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

Author Bio

Lauren Fletcher

sponsored by

Executive Editor

Lauren Fletcher has been covering the fleet industry since 2006 and is currently the Executive Editor of Work Truck Magazine. Over the past 10 years, Fletcher has written and edited for Automotive Fleet, Fleet Financials, Government Fleet, Green Fleet, Vehicle Remarketing, and Business Driver magazines. A hot rod enthusiast from a young age, Fletcher has a fascination with cars and a love of trucks, from the classics to the new releases.

» More


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Sponsored by

David Brockman worked with Feld Operating Service, Inc. He was also the president of AALA from 1960-1961.

Read more