The Number 1 Resource for Vocational Truck Fleets


Video-Based Safety Systems: Worth A Closer Look?

January 2017, - Department

by David Cullen - Also by this author

Camera-based safety systems offer monitoring, analytical and training benefits, say providers. Photo: MiX Telematics
Camera-based safety systems offer monitoring, analytical and training benefits, say providers. Photo: MiX Telematics

Fleets are still not making much use of video recorder-based systems that aim both to monitor and improve at-the-wheel safety performance of truck drivers. The current penetration of such technology is “superficial at best,” according to Mike Nalepka, CEO of, a consultancy that focuses on such technologies, in a speech at October’s Bobit Business Media Fleet Technology Expo.

“Our estimates suggest only about 6% of fleets have fully integrated video cameras and recording systems into their safety infrastructure management systems,” he said. “That means 94% of fleets are not there at all or are just starting to investigate the possibilities. They are kicking the tires, doing their due diligence, talking to other carriers and trying to determine where the value lies.”

Providers of camera-based systems point to how the monitoring and analytical capabilities of their systems can be leveraged to address issues of concern raised about specific driver behaviors and to more effectively provide remedial training and “coaching” very soon after a recorded safety event. The aim is to address and correct bad habits to help drivers operate more safely over the long term through real-world lessons starring themselves.

Many providers recently announced improvements, including new technological advances they say further enhance the business case for adopting video recorder-based systems. New providers have entered the marketplace as well.

The latest release of SmartDrive’s video-based analytics platform and safety program includes new capabilities for capturing and delivering videos, improving the video-coaching process and driver-performance analytics as well as custom policy configurations. 

According to the company, the enhancements “target high-priority areas for fleets and deliver on top requests from existing customers, providing new levels of productivity and protection with an even faster ROI.” The system improvements include a range of features that provide for extended recording, enhanced workflow for driver coaching, and mobile video on-demand access.

SmartDrive says accessing its system’s new capabilities does not require a costly “rip and replace” of existing hardware and back-end systems. Instead, the platform’s open, extensible architecture makes all the enhancements available to customers “within their existing solution footprint.”

MiX Telematics offers its MiX Vision in-cab video monitoring system as an integrated solution with its onboard computer and web-based fleet management platform. It maintains a rolling 72 hours of footage for a vehicle and automatically adds links to video clips within driver-safety scoring reports. The company says the system helps fleets assess incidents with drivers as well as identify drivers who may need additional coaching and training. MiX Vision includes front-facing and cab-facing video with sound that allows for “visual clarity” at the time of an event.

Video segments related to any in-cab event are automatically added to “Red, Amber and Green” reports, which highlight driving events that affect safety and efficiency. The data is also used to implement more targeted driver training programs.

The new Critical Event Video is an integrated in-cab video solution that ties into Omnitracs’ Critical Event Reporting as well as its electronic logging feature to help protect driver privacy. Omnitracs says CEV can improve driver training and mitigate liability risks associated with accidents and other critical events, such as hard braking, hard stops, loss of stability control and improper following distances.

The system integration matches front-facing and optional driver-facing video with data on hard braking, speeding, stability control, following time and collision warning/mitigation, as well as information about the time and location of the event and the truck’s actual speed.

Omnitracs says the CEV solution easily captures high-quality video that can be reviewed within minutes of the triggered event. With DVR functionality, customers can also request video for specific dates and times to provide insights into driver behavior and assist during investigations into incidents that may have occurred without triggering a critical event. Additionally, prequel and sequel features add clips before and after to build a complete timeline of a critical event, “creating a comprehensive view of cause and liability.”

Lytx has introduced the Unisyn, a video telematics platform that features always-on access to up to seven days of cloud-connected video. Users can access, review and manage video either in real time or at a later date.

The video telematics platform works with Lytx’s existing DriveCam video-based safety system. DriveCam and Unisyn are designed to complement each other, using DriveCam’s exception-based video to help prevent collisions through programmatic coaching and Unisyn’s always-on video to track, monitor and act on fleet and field operations.

The captured video and corresponding telematics data can be accessed from the cloud in real time or on demand from most cloud-connected devices, including iOS and Android mobile devices. A combination of hardware and wireless network technology allows the Unisyn platform to integrate and synchronize high-definition video from one or more camera angles and options.

Startup Netradyne has entered the market with what it calls Driver-i, a system company officials say uses artificial intelligence to analyze the data coming in through its patent-pending four-camera system to provide near-real-time information on what drivers are doing wrong – and what they’re doing right.

The company says the platform was developed to capture every moment and aspect of the driving experience, rather than a small sample of time. Driver-i’s artificial intelligence uses “deep learning,” the approach to AI that most closely mimics the way the human brain processes visual imagery, according to Netradyne.

The platform’s safety management center is intuitive, full featured and provides near-real time crowd sourcing of driver and vehicle safety event data, says the company, enabling trend analysis and business intelligence with triggers for organization-wide work flow.

Driver-i’s proprietary GreenZone Driver Score gives fleets the ability to see how drivers are tracking against team safety programs and goals. Netradyne says this view offers visibility into positive driving activity, events that were caused by third parties, and notification of at-risk conditions, allowing the fleet manager to step in before those events become severe.


  1. 1. Michael Galorath [ February 15, 2017 @ 11:50AM ]

    This article emphasizes that drivers are at fault of all driving issue and accidents. I installed a forward recording that can be moved to each vehicle I drive. Those of you that have driven or still drive know who bad 4 wheel drivers are. I use the recording device to protect my self. You may do better selling it if you approach it as a way to protect the good drivers from the bad drivers on the road.


Comment On This Story

Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.


Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All


Sponsored by

Don Rappeport is one of the founders of Donlen Corp.

Read more


Market Trends

Mike Antich
Spec’ing Today’s Trucks to Meet Tomorrow’s Needs

By Mike Antich
When you spec truck assets today, many of these vehicles will be in service for 10 to 15 years or longer. While these assets are adequate for today’s business, will this still be true 10 to 15 years from now? This is an important question because some fleet managers tend to focus on today’s needs and neglect the long-term considerations as to how job requirements may evolve in the future.

Human Nature Prone to Take Advantage of Docile Autonomous Vehicles

By Mike Antich

Chatty Chassis

Lauren Fletcher
When a Supplier Goes Under

By Lauren Fletcher
What happens when your supplier goes out of business? How does this impact your current business operations? What happens if something breaks, needs maintenance, or you have questions?

The Benefits of an Automaker Test Drive

By Lauren Fletcher

Driving Notes

Paul Clinton
2017 Ford F-150 with 10-Speed

By Paul Clinton
While higher-gear transmission have traditionally been reserved for European luxury sedans, Ford's application of the gearbox to its leading seller is so inspired a choice that it almost feels inevitable.

2017 BMW 540i

By Paul Clinton

Nobody Asked Me, But...

Sherb Brown
Remembering the Coach

By Sherb Brown
Three years have gone by since our founder Ed Bobit passed away. In many ways it feels like an eternity but in other ways it feels like he was just here yesterday. He was a larger-than-life force and left quite an impact on me, and on the fleet industry.

The House of Electric Vehicles

By Sherb Brown

Data Points

Dylan Brown
Demand More From Your Fuel Card Provider

By Dylan Brown
The advantages of tracking driver spending can't be overstated, as the data provided can help fleet managers assess if drivers are efficiently purchasing fuel, as well as identify high-performing vehicles and drivers who can serve as examples to the rest of the fleet.

Does Telematics Branding Translate to Adoption?

By Dylan Brown