Ford Lifts Disguise on All-New Ranger for Worldwide Premiere in Sydney
SYDNEY - Ford is preparing to take the wraps off a comprehensively redesigned, new-generation compact pickup developed in Australia for sale in 180 global markets.

2011 Ford Ranger Grille
SYDNEY - Ford is preparing to take the wraps off a comprehensively redesigned, new-generation compact pickup developed in Australia for sale in 180 global markets. The worldwide premiere of the all-new Ford Ranger is certain to be the big news of this year's Australian International Motor Show, where it will be unveiled on October 15.
The all-new Ranger is the latest in a wave of global products driven by the ONE Ford strategy. Designed and engineered at Ford's Campbellfield product development and Geelong proving ground facilities, and based on a new global compact truck platform, Ranger has been transformed to assert true pickup truck leadership.
"Australia has played a leading role in the development of this latest global Ford product," said Joe Hinrichs, president, Ford Asia Pacific and Africa. "Ranger is symbolic of how our great product development capability is being leveraged by the ONE Ford plan like never before."
The new design of the all-new Ford Ranger establishes a powerful presence on the motor show stage. It will be the first time for the public to see the next-generation Ford compact pickup without its camouflage.
New Ranger prototypes - disguised under heavy black padding, tape and decals to obscure their true identity - have been shot by automotive spy photographers all over the world, as development units clocked more than 1 million kilometres of testing in the toughest conditions, from the Outback to the deserts of the Middle East to the Alps in Europe.

Now, under the lights at the Sydney Convention and Exhibition Centre, the covers will come off to reveal a dazzlingly contemporary new look for the future of Ford Ranger pickup truck capability. It makes a powerful promise - backed by Ford's Australian and global expertise - to owners around the world.
From impressive gains in power and fuel economy - the result of its new engine family - to outstanding pickup truck capability that includes exceptional towing and payload capacity, the next-generation Ford Ranger emerges as a clear segment leader. It not only builds on the tremendous Ranger heritage of capability, but it also gives owners a spacious, comfortable, feature-filled interior and sophisticated driving experience that they would expect only from a car.
Update: The all-new Ford Ranger will not be sold in the U.S. According to Motor Trend, the automaker's soon-to-arrive global Ranger pickup will be larger than the U.S. model - about 90-percent the size of the F-150, according to Ford's Product Development Chief Derrick Kuzak. The familiar mid-size Ranger sold in North America is scheduled to cease production by the end of the 2011 model-year, though it could be extended slightly if demand dictates.
More Operations

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Fleet Safety, Technician Trends and Mixed-Energy Strategy
Take a look at the people, preparation, leadership, and technology helping fleets stay ready before something goes wrong this month.
Read More →
The Next Generation of Fleet Is Ready to Get to Work | Shades of Fleet
Meet the apprentices, early-career professionals, and emerging leaders bringing curiosity, new ideas, and people-first thinking to fleet.
Read More →
Shades of Fleet Call for Voices: Family Ties
Fleet may run on vehicles and data, but for some professionals, it also runs in the family. August’s Shades of Fleet explores the pride, pressure, lessons, and legacy behind family-run operations and multi-generational fleet careers.
Read More →
WEX Launches SecureFuel AI-Powered Fuel Fraud & Theft Protection Tool
WEX launched SecureFuel, a fraud-detection tool that uses AI-powered models to analyze fleet card transaction data and compare it with vehicle telematics data to prevent misuse or fraudulent purchases. In an exclusive interview, Work Truck learned more.
Read More →
Fleet Leadership, Mixed-Energy Strategy, and DOT Marijuana Rules Lead the News
From hard-earned leadership lessons to fuel strategy, fleet technology, and compliance, this week’s Truck Chat Cheat Sheet covers the stories fleet professionals are reading most.
Read More →How Atlas Helps Drivers Without Distractions
Motive Atlas brings AI directly into the cab, helping drivers log in with their voice, get route and weather information, locate fuel stops, and instantly capture important road events, all while keeping their hands on the wheel. This video provides all the details.
Read More →
Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
