Ford Lifts Disguise on All-New Ranger for Worldwide Premiere in Sydney
SYDNEY - Ford is preparing to take the wraps off a comprehensively redesigned, new-generation compact pickup developed in Australia for sale in 180 global markets.
by Staff
September 29, 2010
2011 Ford Ranger Grille
2 min to read
SYDNEY - Ford is preparing to take the wraps off a comprehensively redesigned, new-generation compact pickup developed in Australia for sale in 180 global markets. The worldwide premiere of the all-new Ford Ranger is certain to be the big news of this year's Australian International Motor Show, where it will be unveiled on October 15.
The all-new Ranger is the latest in a wave of global products driven by the ONE Ford strategy. Designed and engineered at Ford's Campbellfield product development and Geelong proving ground facilities, and based on a new global compact truck platform, Ranger has been transformed to assert true pickup truck leadership.
Ad Loading...
"Australia has played a leading role in the development of this latest global Ford product," said Joe Hinrichs, president, Ford Asia Pacific and Africa. "Ranger is symbolic of how our great product development capability is being leveraged by the ONE Ford plan like never before."
The new design of the all-new Ford Ranger establishes a powerful presence on the motor show stage. It will be the first time for the public to see the next-generation Ford compact pickup without its camouflage.
New Ranger prototypes - disguised under heavy black padding, tape and decals to obscure their true identity - have been shot by automotive spy photographers all over the world, as development units clocked more than 1 million kilometres of testing in the toughest conditions, from the Outback to the deserts of the Middle East to the Alps in Europe.
Now, under the lights at the Sydney Convention and Exhibition Centre, the covers will come off to reveal a dazzlingly contemporary new look for the future of Ford Ranger pickup truck capability. It makes a powerful promise - backed by Ford's Australian and global expertise - to owners around the world.
From impressive gains in power and fuel economy - the result of its new engine family - to outstanding pickup truck capability that includes exceptional towing and payload capacity, the next-generation Ford Ranger emerges as a clear segment leader. It not only builds on the tremendous Ranger heritage of capability, but it also gives owners a spacious, comfortable, feature-filled interior and sophisticated driving experience that they would expect only from a car.
Ad Loading...
Update: The all-new Ford Ranger will not be sold in the U.S. According to Motor Trend, the automaker's soon-to-arrive global Ranger pickup will be larger than the U.S. model - about 90-percent the size of the F-150, according to Ford's Product Development Chief Derrick Kuzak. The familiar mid-size Ranger sold in North America is scheduled to cease production by the end of the 2011 model-year, though it could be extended slightly if demand dictates.
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.
This conversation digs into some real and necessary questions, including the old-school mindsets that still show up in fleet and explores the changes happening now.
General Motors, Disney Imagination Campus, and DonorsChoose, awarded $150,000 in funding to 15 teachers, who were honored during Teacher Appreciation Week. The teachers will use the funds to “pay it forward” and support other educators in their communities.
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
