Yokohama Tire to Adjust Prices on OTR and Commercial Tires
FULLERTON, CA – Continued record increases in the cost of raw materials and energy have caused Yokohama Tire Corporation to increase prices on its large and extra large bias/radial off-the-road (OTR) tires up to four percent, and on its medium-truck and light truck commercial tires by up to six percent.
FULLERTON, CA – Continued record increases in the cost of raw materials and energy have caused Yokohama Tire Corporation to increase prices on its large and extra large bias/radial off-the-road (OTR) tires up to four percent, and on its medium-truck and light truck commercial tires by up to six percent, effective Sept. 1, 2008.
The announcement was made by Jim MacMaster, Yokohama executive vice president, Business Division, who added there will be in-line adjustments, as well, which will be announced at a later date. Consumer tires will not be affected by the increase.
“We are doing our best to contain costs — through efficient operations and by using the latest manufacturing technologies,” said MacMaster. “However, raw materials, energy, and transportation costs continue to soar and our pricing, unfortunately, must reflect these record-high costs. We remain committed as always though, in bringing the best products to market with the most competitive prices.”
More Operations

Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring
Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.
Read More →
What Does a Potato Have to Do with Leadership?
From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.
Read More →
Looking for a New Podcast for the Road? Start Here!
Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.
Read More →Did You Know What You Don't See May Be Costing You Big?
As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.
Read More →
Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders
Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.
Read More →
The Fleet Lessons That Don’t Show Up on a Spreadsheet
From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.
Read More →
People, Leadership & the Skilled Trades Opportunity | Weekly Cheat Sheet
People, data, leadership, and the skilled trades opportunity. See what's shaping fleets today in this week's Truck Chat Weekly Cheat Sheet.
Read More →
Everyone Thinks They’re a Fleet Manager
From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
From Military Service to Fleet Leadership | Shades of Fleet
Military service ends, but the lessons don't. Hear how veterans are shaping fleet leadership through adaptability, teamwork, and mission-driven thinking.
Read More →

