Work Truck Logo
MenuMENU
SearchSEARCH

New ATD Chairman Touts Need for Truck Technicians Even in Tough Economic Times

DALLAS – Gary Gibson, president of Tri-State Sterling Trucks in Cincinnati, Ohio, takes over as the new chairman of the American Truck Dealers (ATD) division of the National Automobile Dealers Association.

by Staff
April 30, 2008
2 min to read


DALLAS – Gary Gibson, president of Tri-State Sterling Trucks in Cincinnati, Ohio, takes over as the new chairman of the American Truck Dealers (ATD) division of the National Automobile Dealers Association. Gibson will serve a two-year term as ATD chairman. He previously served as vice chairman of ATD.


In a speech to attendees of the 45th annual ATD Convention & Expo in
Dallas, Gibson emphasized the need to recruit qualified dealership employees, especially truck technicians, to protect the industry’s long-term viability.

Ad Loading...


“We need to raise the profile of our business in the minds of people who may not know they can find well-paying careers as sales and service professionals in our dealerships,” Gibson said.

Noting the many challenges currently facing the retail truck industry — from the strained economic environment to the pending legislative and regulatory challenges — Gibson said, “Dealers will have their hands full as they attempt to operate profitably during these difficult times. But ATD, along with NADA, will actively work to represent the interests of dealers.”

“Another initiative that comes to mind is strengthening our ties with manufacturers on lobbying efforts,” Gibson said. “Whenever the legislative interests of truck dealers and manufacturers are aligned, truck makers could become more effective by leveraging ATD’s respected position on Capitol Hill.”

Founded in 1970, the ATD division of NADA is the only national organization representing dealers selling new medium- and heavy-duty trucks. More than 2,400 members of ATD receive full association services from NADA. NADA, founded in 1917 and based in McLean, Va., represents approximately 20,000 franchised new car and truck dealers holding nearly 43,000 separate franchises, domestic, and import.


More Operations

Hands holding several potatoes beneath the headline "What's Your Fleet Potato?" illustrating how simple, unexpected ideas can create meaningful impact in fleet management.
OperationsJune 5, 2026

What Does a Potato Have to Do with Leadership?

From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.

Read More →
Podcast mic with LISTEN TODAY! and Truck Chat logo, as well as iHeart Radio, Spotify, and Apple Music Logos
Operationsby Lauren FletcherJune 5, 2026

Looking for a New Podcast for the Road? Start Here!

Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.

Read More →
YouTube thumbnail for Work Truck’s Truck Chat series. Large headline text on the left reads “AT THE SHOW” with a subheadline, “Reimbursement: Fleets Biggest Blindspot.” On the right, a man in a gray plaid blazer and white shirt speaks while gesturing with his hand, wearing a wireless microphone clipped to his jacket.
Operationsby Lauren FletcherJune 4, 2026

Did You Know What You Don't See May Be Costing You Big?

As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.

Read More →
Ad Loading...
Square promotional graphic for Shades of Fleet featuring host Lauren Fletcher against an American flag background. Bold text reads "Veteran Voices" and "From Military Service to Fleet Leadership." The image promotes a conversation with fleet professionals about military experience, leadership, teamwork, and transitioning into civilian fleet careers.
OperationsJune 3, 2026

Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders

Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.

Read More →
Collage-style feature image of fleet industry veteran Robert Martinez throughout different stages of his life and career, including vintage motorcycle photos, NYPD fleet operations, leadership roles, family moments, and retirement years, with bold text reading “Robert Martinez: Fleet Legend.”
Operationsby Lauren FletcherJune 2, 2026

The Fleet Lessons That Don’t Show Up on a Spreadsheet

From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.

Read More →
Lauren Fletcher stands beside a bold Truck Chat Weekly Cheat Sheet graphic featuring a commercial truck background and the headline "People, Leadership & the Skilled Trades Opportunity," highlighting workforce, leadership, and fleet industry news.
Operationsby Lauren FletcherJune 1, 2026

People, Leadership & the Skilled Trades Opportunity | Weekly Cheat Sheet

People, data, leadership, and the skilled trades opportunity. See what's shaping fleets today in this week's Truck Chat Weekly Cheat Sheet.

Read More →
Ad Loading...
Graphic for a Work Truck feature article titled “Everyone Thinks They’re a Fleet Manager.” The image shows bold white and red typography beside a notebook labeled “Fleet Reality” with checklist items including control costs, reduce downtime, manage risk, and keep people moving, surrounded by charts, a calculator, and office workspace materials.
Operationsby Lauren FletcherJune 1, 2026

Everyone Thinks They’re a Fleet Manager

From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
promotional graphic for Shades of Fleet featuring host Lauren Fletcher against an American flag background. Bold text reads "Veteran Voices" and "From Military Service to Fleet Leadership." The image promotes a conversation with fleet professionals about military experience, leadership, teamwork, and transitioning into civilian fleet careers.
Operationsby Lauren FletcherMay 29, 2026

From Military Service to Fleet Leadership | Shades of Fleet

Military service ends, but the lessons don't. Hear how veterans are shaping fleet leadership through adaptability, teamwork, and mission-driven thinking.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →