Automakers Focusing on Safety in Pickups
DETROIT – When the redesigned Ford F-150 and Dodge Ram hit dealerships this fall, some important safety features will also be standard, including electronic stability systems.
DETROIT – When the redesigned Ford F-150 and Dodge Ram hit dealerships this fall, some important safety features will also be standard, including electronic stability systems to counteract skids and side curtain airbags to protect occupants in a collision. Pickups have generally trailed the market in safety features, with just eight percent offering standard stability systems in 2007, according to IIHS. That same year, 58 percent of cars and 87 percent of SUVs were equipped with those systems standard. Head- and chest-protecting side airbags were standard on just seven percent of pickups in 2007, according to the Boston Globe.
The outgoing Ram offered stability control and side airbags as options, but the F-150 had neither. Now, the 2009 F-150 features standard rollover-resisting stability system in the form of Ford’s AdvanceTrac, which is also programmed to correct trailer sway. Side curtain airbags are also standard, and an optional trailer-brake controller can automatically apply trailer brakes as needed.
Like the F-150, the 2009 Ram offers standard stability control and curtain airbags.
The National Highway Traffic Safety Administration estimates that side-impact and side curtain airbags cost around $250 per vehicle, while electronic stability systems add $111 in models already equipped with ABS. Both the F-150 and Ram had standard ABS for the 2008 model year.
Toyota was ahead of the game with its 2007 Tundra, which included six airbags, ABS, and a stability system as standard equipment. The 2008 Nissan Titan and Chevy Silverado both offer optional side airbags and stability systems.
Originally posted on Automotive Fleet
More Safety

J. J. Keller Safety Professional of the Year Awards Nominations Now Open
J. J. Keller & Associates is accepting nominations for the 2026 J. J. Keller Safety Professional of the Year (SPOTY) Awards. Winners will receive prize packages valued at up to $47,200.
Read More →
ASE Aligns Automotive Service Professionals Month With Spring and Fall Vehicle Maintenance Campaigns
ASE will move Automotive Service Professionals Month to April and October beginning in 2026-2027, aligning recognition with Car Care Month events.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Driver Retention: Motive Automates Driver Coaching & Driver Rewards
New automated rewards and recognition capabilities from Motive can help organizations engage drivers, reinforce positive behavior, and reduce turnover. AI Coach has also been updated to deliver personalized feedback across safety, fuel, and compliance.
Read More →
Experts Forecast Broader Impact of Wildfires in 2026
This year’s wildfire season will likely be more intense than in 2025. The 2026 wildfire forecast from AccuWeather is for fewer fires, but even more acreage will be impacted this year.
Read More →
A Walkthrough of the DataQs Process
Bad data on your carrier record can cost you. Here’s how DataQs helps fleets challenge errors before they hit CSA scores, insurance, and your bottom line.
Read More →
Optimizing Fleet Safety with Secure Device Integration
Unsecured devices are a hidden liability. Learn how precision-engineered mounting solutions enhance driver safety, streamline workflows and protect your technology.
Read More →
Motive Launches New Edge AI Capabilities to Help Prevent Collisions and Capture Critical Incidents in Real-Time
New AI models from Motive can detect signs of fatigue and eating, plus capture low-severity collisions often missed by telematics.
Read More →
Pro-Vision Acquires Convoy Technologies to Expand Fleet Safety and Video Solutions
Pro-Vision has acquired Convoy Technologies in a deal it said will broaden customer relationships and add specialized vehicle video capabilities for commercial fleets.
Read More →
Netradyne Delivers 66% Reduction in At-Fault Crashes Across Domino's Franchise Network
Five Domino's franchises and more than 1,000 vehicles are now running on Netradyne's AI-powered fleet safety and performance platform. Designed for fleets that use personal or non-owned vehicles, FlexMount allows drivers to quickly install and remove Driver-i.
Read More →

