The Reach From Isuzu and Utilimaster Named 2012 Medium-Duty Truck of the Year
TORRANCE, CA – The Reach from Isuzu and Utilimaster was named Work Truck magazine’s 2012 Medium-Duty Truck of the Year at the 2012 NTEA The Work Truck Show, held in Indianapolis March 5-8. Twenty vehicles were included in an online ballot and voted on by professional fleet managers.

The May/June issue of Work Truck magazine will feature more on the Reach from Isuzu and Utilimaster winning the 2012 Medium-Duty Truck of the Year award.

The May/June issue of Work Truck magazine will feature more on the Reach from Isuzu and Utilimaster winning the 2012 Medium-Duty Truck of the Year award.
TORRANCE, CA – The Reach from Isuzu and Utilimaster was named Work Truck magazine’s 2012 Medium-Duty Truck of the Year at the 2012 NTEA The Work Truck Show, held in Indianapolis March 5-8.
Twenty vehicles were included in an online ballot and voted on by professional fleet managers, who were asked to consider which medium-duty truck model best fit their fleet requirements, including application effectiveness, durability, quality, servicing, maintenance, and lifecycle costs.
“Isuzu and Utilimaster are honored to have been selected as Work Truck magazine’s Medium-Duty Truck of the Year. We are confident that those who voted in this competition recognized the Reach is the ideal commercial van for today’s market,” said Shaun Skinner, executive vice president and general manager of Isuzu Commercial Truck of America, Inc. (ICTA). “Our Isuzu powertrain offers incredible fuel efficiency and proven durability, and its frame, suspension, steering, and braking systems are truly commercial grade. Combined with Utilimaster’s lightweight composite body, aerodynamic design, and ease of use – the Reach offers an unbeatable combination. In today’s market with the pressures of increasing fuel costs – I am certain fleet and vocational buyers are looking for ways to reduce their overall cost of ownership, and the Reach lives up to its name — it reaches a new standard in low cost of ownership that no other commercial van can match. We are excited about the Reach – and it appears that many others are too.”

(L-R) Lauren Fletcher, managing editor of Work Truck magazine, presented the Medium-Duty Truck of the Year award to Kazuya Igeta, president of Isuzu Commercial Truck of America and Shaun Skinner, executive vice president and general manager for Isuzu Commercial Truck of America.
Congratulations to ICTA on being named Work Truck of the Year! For more information, keep your eyes peeled for the May/June issue of Work Truck magazine.
By Lauren Fletcher
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
Fleet Confidence, Safety, and Smarter Risk Management Lead This Month
This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.
Read More →From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons
Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.
Read More →
WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers
This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.
Read More →Meet Atlas: Motive's AI Assistant for Fleets
Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry
NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.
Read More →
Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet
Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.
Read More →
