Toyota Motor Sales Announces 2012 Prices for Tundra Regular Cab Pickup Truck
TORRANCE, CA - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2012 Tundra Regular Cab full-size pickup truck as well as price increases on additional models.

2012 Toyota Tundra CrewMax Platinum Package
TORRANCE, CA - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2012 Tundra Regular Cab full-size pickup truck as well as price increases on additional models.
TMS also announced increases today for select 2012 Toyota and Lexus models. Price increases for 2012 Toyota models include the FJ Cruiser SUV, Highlander and Highlander Hybrid SUVs, and Tundra Double Cab and CrewMax models. Price increases for 2012 Lexus models include LS 460 and LS 600h L models and CT 200h.
The Tundra Regular Cab full-size pickup truck adds new standard features for 2012 that include 18-inch styled steel wheels, heavy-duty battery (not available on V-6) and starter, windshield wiper de-icer, daytime running lights, front and rear mudguards, and heated power outside mirrors. The base MSRP will range from $24,435 for the 4.0L V-6 with a 5-speed automatic to $29,960 for the long bed 5.7-liter V8 with a 6-speed
automatic, an increase of $720, or a percentage increase ranging from 2.4 to 3 percent.
The prices for the 2012 Tundra Regular Cab take effect with the start of production on December 19, 2011.
2012 Toyota Price Adjustments
The price increases on Toyota models range from $125 for the FJ Cruiser to $400 for the Highlander Hybrid. The model-by-model adjustments reflect individual percentage increases ranging from 0.40 to 1.1 percent. A complete list of model-bymodel price adjustments is attached below.
The new prices for Tundra Double Cab and CrewMax , FJ Cruiser, and
Highlander Hybrid will become effective with the start of December production. The new prices for Highlander gas models will become effective with the start of January 2012 production.
Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $760 for Toyota passenger cars, $810 for Toyota small/medium trucks, and $975 for large trucks (Sequoia and Tundra only). The DPH for the Venza has been increased from $760 to $810 as it is certified in the small/medium truck category. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
More Operations

Fleet Conversations and Connections at Work Truck Exchange 2026
Fleet connections, friendly competition, and a few flying axes. See the people and moments that brought Work Truck Exchange 2026 to life.
Read More →
Workhorse Enters Modular AI Infrastructure Market Through TerraPod Partnership with RHAELM
Workhorse’s initial agreement with RHAELM is to develop a full-scale TerraPod manufacturing spec unit, then a non-binding letter of intent covers further expanding the partnership, including a supply agreement and a contemplated contingent initial order for 150 TerraPod systems.
Read More →
Your Fleet Experience Deserves a Vote
You know what happens after the vehicle leaves the dealership. Work Truck’s fleet awards give that experience a place in the industry conversation, and a reason to make your voice heard.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →
Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
