Work Truck Logo
MenuMENU
SearchSEARCH

Isuzu Introduces 2011 NPR ECO-MAX Truck

The 12,000-lb. GVWR truck offers a 20% improvement in fuel economy compared to previous NPR models. The truck is lighter, which increases payload capacity and allows use of a smaller displacement diesel engine.

Mike Antich
Mike AntichFormer Editor and Associate Publisher
Read Mike's Posts
September 5, 2010
Isuzu Introduces 2011 NPR ECO-MAX Truck

For 2011, the 4HK engine features increased power output (from 205 hp to 210 hp with an automatic transmission, and from 175 hp to 190 hp with manual transmission) and up to 8% better fuel economy.

Photo: Isuzu Commercial Truck of America 

7 min to read


Isuzu Commercial Truck of America introduced its new 12,000-lb. GVWR medium-duty NPR ECO-MAX low cab forward truck, offering up to 20% improved fuel economy and increased payload capacity compared to previous NPR models.

The new 2011 model-year truck is powered by Isuzu's next-generation 4JJ1-TC diesel engine, which has operated globally in Isuzu's N-Series models for the last five years. The 4J engine family dates back to 1984 and is the highest volume engine produced by Isuzu. This is the first time the engine will be utilized in the U.S. market.

The turbocharged, four-cylinder, 3.0L engine delivers 150 horsepower and 282 ft.-lbs. torque. The 4J engine is 2010 EPA and CARB OBD compliant. It offers a B10 engine life rating of 310,000 miles, meaning 90% of the engines should reach this mileage before an overhaul is necessary.

The 4JJ1-TC engine is built with an electronic high-pressure common rail fuel injector system to maximize fuel economy. It also features an intercooled, variable geometry turbocharger. The 4JJ1-TC engine is mated to an Aisin heavy-duty, six-speed automatic transmission with double overdrive.

Power take-off (PTO) capability is standard on every 2011 N-Series truck.  New for 2011, the lock-up torque converter operates in PTO mode. Under specifically determined engine conditions, when PTO mode is selected, the torque converter will lock up automatically to eliminate slip, deliver more power, and improve PTO applications' speed control.

"We have been able to maintain the same performance as we had before while achieving 20% better fuel economy ­- and this from a truck that was always considered to be very fuel-efficient," said Rob Cadle, manager, product planning for Isuzu Commercial Truck of America. "In the next several years, we believe fuel prices will increase to where they were two years ago. The ECO-MAX is perfect for a high fuel-cost environment."

Another way fuel economy was increased for the NPR ECO-MAX was by reducing the truck's curb weight using a thinner gauge steel frame.

"Even though the steel frame is 1-millimeter thinner gauge, it is the same steel alloy as before and has the same tensile strength," said Cadle. "This frame has been used in South America, Europe, Japan, and Thailand for many years. It is a very strong and durable frame for this class of vehicles. It allowed us to take weight out of the truck, but we didn't give up anything in terms of vehicle durability; we just made it more fuel-efficient."

The NPR ECO-MAX is a product of Isuzu's SEE design philosophy, which stands for Safety, Economy, and Environment. According to Isuzu, these three core areas are the basis of all its product development initiatives. Isuzu said its corporate goal is to build advanced technologies in each of these core areas to design products that combine safety and economy with a reduced environmental footprint.

"This model has been specifically created to reduce the cost of ownership while meeting the world's most stringent emissions requirements. We accomplished this without sacrificing performance, durability, or operating costs," said Shaun Skinner, executive vice president and general manager of Isuzu Commercial Truck of America. "Due to its broad torque curve, power density, and 6-speed transmission, the NPR ECO-MAX has shown better hill climbing ability than the model it replaces. It's also up to 170 lbs. lighter, so it offers increased payload capacity. We expect this unit to deliver enhanced productivity, minimum downtime, and the lowest operating cost in the Class 3 truck segment."

In the past, the N-Series product line (12,000-lbs.-19,500-lbs. GVWR) used the same engine, transmission, and frame. "The only differences between trucks from 12,000-lbs.-19,500-lbs. GVWR were the brakes, tires, final drive ratio, and suspension," said Cadle. "We managed the additional payload requirements with bigger tires and brakes, and changed the final drive ratio."

For the 2011 model-year, the 12,000-lb. GVWR truck is broken out as its own model, marketed under the NPR ECO-MAX sub-name.

"We use the NPR ECO-MAX name to emphasize it is a different model," said Brian Tabel, manager, retail marketing for Isuzu Commercial Truck of America. "It has a different frame, which is specific to the 12,000-lb. GVWR truck, and a narrower rear axle for a narrower frame. Before, our 12,000-lb. truck had a 19,000-lb. capable frame with bigger axle, which meant we were carrying a lot of extra weight. We also had an engine generating 440 ft.-lbs. of torque, which was way more motor than needed in a 12,000-lb. GVWR truck."

Isuzu said it is responding to a global trend among fleets to migrate to smaller displacement engines to decrease fuel consumption. "Long-term, engine downsizing is a global trend, and the U.S. is a little behind the curve. In other markets, Isuzu uses smaller engines than typically used in the U.S.," said Cadle. "Isuzu sells trucks in 170 countries and the U.S. is the only one where we use large-displacement truck engines. Isuzu has tremendous expertise in how to build smaller-displacement diesel engines."

Ad Loading...

A 2010 EPA-Compliant Engine

Isuzu's 2011 N-Series product line uses selective catalytic reduction (SCR) to meet 2010 EPA diesel emissions standards. SCR is an after-treatment technology that injects diesel exhaust fluid (DEF) into the hot exhaust stream of an engine. DEF works with a catalyst in the exhaust after-treatment system to break down nitrogen oxides (NOx) into harmless nitrogen and water vapor.

According to Isuzu, DEF consumption rates will run at 1% of fuel consumption. "Many people in the industry talk about the increased cost of DEF, but with our ECO-MAX we gave our customers a 20% improvement in fuel consumption, which reduces DEF consumption since it is 1% of the fuel usage," said Cadle.

The DEF tank capacity on the NPR ECO-MAX is 7.4 gallons. However, the usable capacity is approximately 6.5 gallons. Below this amount, the low DEF warning system is activated. "A fleet operator should be able to go 20-25 fuel tank refills for every one tank of DEF," said Cadle. "We believe most of our customers will need to refill DEF tanks only three to four times a year."

N-Series Product Lineup

In addition to the NPR ECO-MAX, Isuzu also introduced the 2011 model-year NPR-HD (14,500-lbs. GVWR), NQR (17,950-lbs. GVWR), and NRR (19,500-lbs. GVWR) models. These higher GVWR N-Series models are powered by a heavily revised version of the 5.2L 4HK1-TC diesel engine first introduced in the 2005 model-year.

For 2011, the 4HK engine features increased power output (from 205 hp to 210 hp with an automatic transmission, and from 175 hp to 190 hp with manual transmission) and up to 8% better fuel economy.

In addition to the Aisin 6-speed automatic, the Isuzu MZZ fully synchronized 6-speed manual transmission with overdrive is optional in NPR-HD, NQR, and NRR Standard Cab models.

As with the 4JJ1-TC engine, the revised 4HK1 engine is both EPA 2010 and CARB HD-OBD emissions compliant.

Chassis Improvements for 2011

N-Series trucks are more maneuverable in 2011 than before. "Prior to 2011, they had best-in-class turning circle and maneuverability, but now it is even better," said Tabel.

For the 2011 model-year, the power steering system was modified for N-Series trucks, which allowed for increased wheel-cut angles up to 49.5 degrees. As a result, NQR and NRR models have an average 1.2-foot tighter turning diameter, while the turning diameter for NPR models improved 2.8 feet.

N-Series trucks with 16-inch tires had cut angles increased from 42.5 degrees to 49.5 degrees, which took almost three feet off the cutting circle, depending on the wheelbase. On vehicles with 19.5-inch tires (the NQR and NRR), wheel angle increased from 42.5 to 46.5 degrees, totaling about a foot-and-a-half reduction in turning circle radius.

Standard Vehicle Health Reports

Isuzu's onboard Data Recording Module (DRM) can provide a Vehicle Health Report showing the condition of the engine, transmission, emission system, and brakes, plus fuel economy and driver operating habits.

In addition, all N-Series diesel trucks incorporate the DRM as standard equipment. The DRM monitors a truck's performance and enables the maintenance technician to produce an Isuzu Vehicle Health Report that shows the status and condition of a truck, which includes:

  • Engine, transmission, and brake system.

  • Emissions system.

  • Brake usage history.

  • Fuel economy.

  • Driver operating habits (including deceleration and acceleration frequency, speed history, etc.).

Ad Loading...

The report identifies component failure and wear history, maximizes vehicle uptime, and provides information to reduce fuel usage.

A Multi-Information Display (MID) on the dashboard shows the driver real-time engine and truck operational performance data at a glance.

Subscribe to Our Newsletter

More Vehicle Research

Blue Nissan Frontier pickup truck parked on rugged terrain in a forested mountain landscape. The four-door truck is shown from the front three-quarter angle, highlighting its off-road stance, black grille, and outdoor adventure setting.
Vehicle ResearchJune 3, 2026

Nissan Frontier Sport Edition: Off-Road Ready with Upgrades Available

Nissan’s 2027 Frontier Sport Edition gives customers off-road features, including all-terrain tires, an aluminum skid plate, fog lamps, and front accent lighting. Like every Frontier, it comes standard with Nissan's 3.8-liter V6.

Read More →
Line of brightly painted New York City sanitation trucks displayed in a public plaza, featuring colorful murals and messages. Tall city buildings and pedestrians surround the outdoor exhibition in an urban setting.
Vehicle ResearchJune 3, 2026

Hand-Painted Mack LR Models Unveiled During Trucks of Art Program in New York City

The New York City Department of Sanitation, in collaboration with its nonprofit partner the Sanitation Foundation, unveiled five new hand-painted Mack LR refuse vehicles during New York City’s Trucks of Art program.

Read More →
Ford Pro President Alicia Boler Davis presents expanded 5-year, 100,000-mile Limited Powertrain Warranty coverage for Ford commercial trucks and vans during a Las Vegas event.
Vehicle Researchby Lauren FletcherJune 2, 2026

Ford Pro Extends 5-Year/100,000-Mile Limited Powertrain Warranty to Ranger, Maverick and E-Transit

Ford Pro expands its 5-year/100,000-mile Limited Powertrain Warranty to the 2027 Ranger and E-Transit for eligible fleet buyers.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
AP Fleet Management team members and local guests pose during a ribbon cutting ceremony outside the company’s new Midland, Texas, fleet facility alongside commercial pickup trucks.
Vehicle Researchby StaffMay 26, 2026

AP Fleet Management Opens Midland Hub to Expand Access to Upfitted Work Trucks in Texas

AP Fleet Management’s new Midland location expands access to bucket trucks, crane trucks, vans, and faster upfitting services for Texas fleets.

Read More →
Collage featuring Mack Trucks calendar winners, including a green dump truck beside an airplane, a blue refuse truck driving through a neighborhood, and a red semi-truck with trailer displayed indoors beneath the Mack logo.
Vehicle ResearchMay 25, 2026

Mack Trucks Announces 2027 Mack Calendar Contest Winners

From a 1954 L Model still on the job to battery-electric trucks like the LR Electric and MD Electric, this year’s Mack Trucks Calendar Contest winners showcase the full range of capabilities, models, and years.

Read More →
Ad Loading...
Promotional graphic for Work Truck’s “Trucks, Tips & Tours” video series episode featuring a PALFINGER aerial lift truck and presenter at an equipment expo. Bold text highlights “Next-Level Reach” with a 40-foot height and 1,000-pound jib capacity.
Vehicle Researchby Wayne ParhamMay 20, 2026

Why the PALFINGER ETC MH 40 IH Is More Than a Bucket Truck

Take a closer look at the PALFINGER ETC MH 40 IH material handler, a 40-foot articulated telescopic aerial lift designed for utility, telecom, sign work, or any task that requires an elevated work platform with a jib.

Read More →
Thumbnail image for Work Truck’s “Trucks, Tips & Tours” featuring a Ditch Witch W8 hydro vac truck and presenter on a trade show floor. Bold text reads “Big Power. Smaller Package.” alongside a Truck Chat “Watch Now” button.
Vehicle Researchby Wayne ParhamMay 19, 2026

Ditch Witch W8 Hydro Vac Truck Walkaround

The Ditch Witch W8 hydro vac truck delivers serious hydro excavation performance in a more compact package than the larger W12. This walkaround video explains the Warlock Series’ direct-drive blower system, cyclonic filtration, safe excavation technology, and powerful vacuum performance.

Read More →
Orange Nissan Frontier PRO-4X overland build parked in a grassy wooded area with off-road tires, heavy-duty front bumper, winch, rooftop cargo storage, and camping accessories mounted above the truck bed.
Vehicle Researchby StaffMay 14, 2026

Nissan Frontier Overland Build Spotlights Real-World Truck Capability

Nissan’s latest Frontier build is aimed at overlanders, but the rugged platform and durability story could resonate with fleet buyers too.

Read More →
Ad Loading...
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →